The concept of this unusual line of T-shirts is to not walk out of a store unhappy about how much money you spent. While at first glance this sounds like a cheap line of cheap shirts. It is far from it. It was developed in Los Angeles by as they call it "a bunch of multi ethnic cool people". They created a fashion forward line of simple T Shirts in their purest form.
Shirts are designed to reflect anything from politics, celeb gossip, music, and world issues. While this company was founded in Los Angeles by Mike Scarpellini, a FIDM graduate, it operates out of Italy. The actual product is manufactured by the YUMA corporation which has a great reputation across the world when it comes to quality. The reasoning of operating out of Italy is because they are cutting out the middle man, the designs change very frequently and quick hands on adjustments are critical to the success of $10 Tees.
Happiness is a $10 Tee supports all small businesses and wants to encourage the world to "keep the high and family shopping experience alive. Fighting the big chains and supporting the history of Real Fashion."